WOW Museum Zurich: all tickets and tours
WOW Museum Zurich
At the WOW Museum in Zurich, you can experience a fascinating journey through the world of illusions. It is suitable for all age groups. The museum invites you to take part in experiments, fascinating light effects and fun photo opportunities with family, friends or colleagues. Don't forget your smartphone when you visit, as you will be guided through the rooms in a fun way. At various stations in the museum, you can experiment with optical illusions or changing interactive works of art. The WOW Museum also offers various city rallies.
At the WOW Museum in Zurich, you can experience a fascinating journey through the world of illusions. It is suitable for all age groups. The museum invites you to take part in experiments, fascinating light effects and fun photo opportunities with family, friends or colleagues. Don't forget your smartphone when you visit, as you will be guided through the rooms in a fun way. At various stations in the museum, you can experiment with optical illusions or changing interactive works of art. The WOW Museum also offers various city rallies.
Weather
"Regular Tour" WOW City Rally in Zurich
3.01 reviewsExperiencesExperience an interactive city walk in Zurich full of "wow moments" with friends or family. Solve illusion challenges and find Willo's secret location.
- Choose a role in the team: WOW Captain, Navigator or Model
- Let GPS guide you through Zurich
- Solve 12 different illusion challenges as a team
The 5 offers in comparison
![]() | ![]() | ![]() | ![]() | ![]() | |
|---|---|---|---|---|---|
| Price | PriceCHF 15per person | PriceCHF 10.40per person | PriceCHF 12.40per person | PriceCHF 21per person | PriceCHF 68per person |
| Rating | Rating3.0 (1)1 booked | Rating– | Rating4.0 (1)1 booked | Rating– | Rating1 booked |
| Location | Location | Location | Location | Location | Location |
| Duration | Duration1 hr 30 min | Duration45 min | Duration45 min – 1 hr 15 min | Duration1 hr 30 min | Duration1 hr |
| Select | Select | Select | Select | Select | |
Experiences5 Offers
"Regular Tour" WOW City Rally in Zurich
3.01 reviewsExperiencesExperience an interactive city walk in Zurich full of "wow moments" with friends or family. Solve illusion challenges and find Willo's secret location.
- Choose a role in the team: WOW Captain, Navigator or Model
- Let GPS guide you through Zurich
- Solve 12 different illusion challenges as a team
Important information
- approx. 1:30 h to 2:00 h City Rally
- Ticket access link for smartphone
+ Children up to the age of 13 must be accompanied by an adult + at least 1 (better 2) charged, internet-enabled smartphone required + Bring along: good running shoes, drink
- "Shortcut Tour" WOW City Rally in Zurich1/9

"Shortcut Tour" WOW City Rally in Zurich
Zurichper person
from CHF 10.40
- "Duo Tour" WOW City Rally in Zurich1/9

"Duo Tour" WOW City Rally in Zurich
Zurichper person
from CHF 21
- "Family Tour" WOW City Rally in Zurich1/10

"Family Tour" WOW City Rally in Zurich
Zurichper person
from CHF 68
- "Posing Tour" WOW City Rally in Zurich1/10

"Posing Tour" WOW City Rally in Zurich
4.0(1)Zurichper person
from CHF 12.40
"Regular Tour" WOW City Rally in Zurich
3.01 reviewsExperiencesExperience an interactive city walk in Zurich full of "wow moments" with friends or family. Solve illusion challenges and find Willo's secret location.
- Choose a role in the team: WOW Captain, Navigator or Model
- Let GPS guide you through Zurich
- Solve 12 different illusion challenges as a team
Important information
- approx. 1:30 h to 2:00 h City Rally
- Ticket access link for smartphone
+ Children up to the age of 13 must be accompanied by an adult + at least 1 (better 2) charged, internet-enabled smartphone required + Bring along: good running shoes, drink
"Shortcut Tour" WOW City Rally in Zurich
ExperiencesAs a team, you will experience an extra short interactive city walk in Zurich full of "wow moments". You will solve some illusion challenges together.
- Choose a role in the team: WOW Captain, Navigator or Model
- Let GPS guide you through Zurich
- Solve 5-6 different challenges as a team
Important information
- approx. 0:45 hrs City Rally
- Ticket access link for smartphone
+ Children up to the age of 13 must be accompanied by an adult + at least 1 (better 2) charged, internet-enabled smartphone required + Bring along: good running shoes, drink
"Duo Tour" WOW City Rally in Zurich
ExperiencesIn a team of two, you will experience a short interactive city walk in Zurich full of "wow moments". You will solve ten challenges together.
- Choose a role in the team: WOW Captain, Navigator or Model
- Let GPS guide you through Zurich
- Solve 10 different challenges as a team
Important information
- approx. 1:30 hrs City Rally
- Ticket access link for smartphone
+ Children up to the age of 13 must be accompanied by an adult + at least 1 (better 2) charged, internet-enabled smartphone required + Bring along: good running shoes, drink
"Family Tour" WOW City Rally in Zurich
ExperiencesYou and the whole family experience an interactive city walk in Zurich full of "wow moments". You will solve seven challenges together.
- Choose a role in the team: WOW Captain, Navigator or Model
- Let GPS guide you through Zurich
- Solve 7 different challenges with your family
Important information
- approx. 1:00 hrs City Rally
- Ticket access link for smartphone
+ 2 charged, internet-enabled smartphones required + Bring: good running shoes, drink
"Posing Tour" WOW City Rally in Zurich
4.01 reviewsExperiencesAre you an absolute photo lover and do you have like-minded friends? Then the City Rally posing tour through Zurich is just the thing for you.
- Choose your team role: WOW Captain, Navigator or Model
- Let GPS guide you around Zurich
- Tackle 8 different challenges as a team
Important information
- Approx. 75-minute City Rally (approx. 2.5 km)
- Ticket access link for your smartphone
+ Team size: 3 to 5 people + Minimum age: 7; children up to and including 13 must be accompanied by an adult + 2 fully charged smartphones with internet access required + Bring: good running shoes and a drink
Which ticket is right for you?
Tickets for WOW Museum Zurich differ by starting point and what's included — here's how to find the right one.
The 4 offers in comparison
![]() | ![]() | ![]() | ![]() | |
|---|---|---|---|---|
| Price | PriceCHF 10.40per person | PriceCHF 12.40per person | PriceCHF 15per person | PriceCHF 21per person |
| Rating | Rating4.0 / 51 Reviews | Rating3.0 / 51 Reviews | ||
| Popularity | Popularity1 booked | Popularity1 booked | ||
| Duration | Duration45 min | Duration45 min – 1 hr 15 min | Duration1 hr 30 min | Duration1 hr 30 min |
| Meeting point | Meeting pointWOW Museum Zürich Werdmühlestrasse 10, 8001 Zürich | Meeting pointWOW Museum Zürich Werdmühlestrasse 10, 8001 Zürich | Meeting pointWOW Museum Zürich Werdmühlestrasse 10, 8001 Zürich | Meeting pointWOW Museum Zürich Werdmühlestrasse 10, 8001 Zürich |
| Languages | LanguagesGerman, English | LanguagesEnglish, German | LanguagesGerman, English | LanguagesEnglish, German |
| Provider | ProviderWOW Museum Zürich | ProviderWOW Museum Zürich | ProviderWOW Museum Zürich | ProviderWOW Museum Zürich |
| Cancellation | CancellationFreeup to 24 hours before | CancellationFreeup to 24 hours before | CancellationFreeup to 24 hours before | CancellationFreeup to 24 hours before |
| Check availability | Check availability | Check availability | Check availability |
WOW Museum Zurich on the map
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Good to know about WOW Museum Zurich
Travel guide
7 Highlights at the Wow Museum Zurich
- The WOW Museum in Zurich offers a world of video games, illusions and digital culture.
- You are directly involved in the digital experiences with your smartphone.
- Interactive stations let you play video games or have virtual reality experiences.
- Fun sensory illusions turn the visit into a fun experience with great photos.
- Interactive artworks are brought to life through movement and visitor interaction.
- The WOW Museum's city rallies are interactive walks through Zurich with various illusion challenges.
- The WOW Museum offers exhibitions, events and workshops with changing themes.
What awaits you at the WOW Museum
The WOW Museum in Zurich is spread over three floors. On a total of 400 square meters, twelve interactive experience rooms are designed as themed rooms in which you will never cease to be amazed.
There is also a musical mirror labyrinth and a wonder lab where your senses and perceptions are challenged.
You have the opportunity to interact with the exhibits and with other visitors. This creates unforgettable and unique moments with friends or family.
Visit to the WOW Museum
You can visit the WOW Museum alone, with a group or as part of a guided tour. Using your own smartphone, you will be guided through the museum in a fun way.
What is required here?
- Creativity
- playfulness
- interactivity
- curiosity


City Rallyes of the WOW Museum
With the City Rallyes, you and your team experience interactive city walks in Zurich full of "wow moments". Together you will solve a number of challenges full of illusions.
Each of you takes on a role:
- WOW Captain: keeps the overview
- WOW Navigator: guides you with GPS through the most beautiful corners of the city
- WOW Model: create pictures
All City Rallyes can be easily combined with a visit to the WOW Museum.
| City-Rallye | Content | Duration |
|---|---|---|
| Duo Tour | 10 Challenges | 1:30 hrs |
| Shortcut Tour | 5-6 Challenges | 0:45 hrs |
| Family Tour | 7 Challenges | 1:30 hrs |
| Posing Tour | 10 Challenges | 0:45 hrs |
| Regular Tour | 12 Challenges | 1:30 -2:00 hrs |


Opening hours and accessibility of the WOW Museum
The WOW Museum is generally open every day. However, Tuesdays are reserved for school classes.
The WOW Museum is located in a listed historical building and does not have a lift. A ramp for wheelchairs is available at the entrance and exit on request. The main rooms on the first floor are accessible with assistance. There is also a wheelchair-accessible toilet.
Getting to the WOW Museum Zurich
The WOW Museum is located in Zurich, right in the city center. It is easily accessible both by car and by public transport.
Public transportation
You can easily get to Zurich by public transport. The main train station is only 300 meters away from the WOW Museum. It takes about 5 minutes on foot.
By car
By car, take the A1 to Route 1 in Kreis 9, Zurich. Follow Route 1 and take Sihlquai to Werdmühlestrasse in Kreis 1. There are several parking garages and parking lots in Zurich. The nearest parking garage is the Urania. It is a 3-minute walk away.
the covered Zurich Marriott hotel parking lot is a 15-minute walk away. Walk along the Limmat and cross it at the Walchebrücke bridge. Alternatively, there are parking spaces on both sides of Werdmühlestrasse.
The WOW Museum in Zurich promises an exciting and entertaining experience with optical illusions and interactive exhibits. This is particularly popular with young visitors: In some rooms, there are photo cameras in the WOW Museum that have been mounted to take photos and GIFs from the best angle. You get them directly on your cell phone and can post them immediately on Instagram and co. 😊
7 Highlights at the Wow Museum Zurich
- The WOW Museum in Zurich offers a world of video games, illusions and digital culture.
- You are directly involved in the digital experiences with your smartphone.
- Interactive stations let you play video games or have virtual reality experiences.
- Fun sensory illusions turn the visit into a fun experience with great photos.
- Interactive artworks are brought to life through movement and visitor interaction.
- The WOW Museum's city rallies are interactive walks through Zurich with various illusion challenges.
- The WOW Museum offers exhibitions, events and workshops with changing themes.
What awaits you at the WOW Museum
The WOW Museum in Zurich is spread over three floors. On a total of 400 square meters, twelve interactive experience rooms are designed as themed rooms in which you will never cease to be amazed.
There is also a musical mirror labyrinth and a wonder lab where your senses and perceptions are challenged.
You have the opportunity to interact with the exhibits and with other visitors. This creates unforgettable and unique moments with friends or family.
Visit to the WOW Museum
You can visit the WOW Museum alone, with a group or as part of a guided tour. Using your own smartphone, you will be guided through the museum in a fun way.
What is required here?
- Creativity
- playfulness
- interactivity
- curiosity


City Rallyes of the WOW Museum
With the City Rallyes, you and your team experience interactive city walks in Zurich full of "wow moments". Together you will solve a number of challenges full of illusions.
Each of you takes on a role:
- WOW Captain: keeps the overview
- WOW Navigator: guides you with GPS through the most beautiful corners of the city
- WOW Model: create pictures
All City Rallyes can be easily combined with a visit to the WOW Museum.
| City-Rallye | Content | Duration |
|---|---|---|
| Duo Tour | 10 Challenges | 1:30 hrs |
| Shortcut Tour | 5-6 Challenges | 0:45 hrs |
| Family Tour | 7 Challenges | 1:30 hrs |
| Posing Tour | 10 Challenges | 0:45 hrs |
| Regular Tour | 12 Challenges | 1:30 -2:00 hrs |


Opening hours and accessibility of the WOW Museum
The WOW Museum is generally open every day. However, Tuesdays are reserved for school classes.
The WOW Museum is located in a listed historical building and does not have a lift. A ramp for wheelchairs is available at the entrance and exit on request. The main rooms on the first floor are accessible with assistance. There is also a wheelchair-accessible toilet.
Getting to the WOW Museum Zurich
The WOW Museum is located in Zurich, right in the city center. It is easily accessible both by car and by public transport.
Public transportation
You can easily get to Zurich by public transport. The main train station is only 300 meters away from the WOW Museum. It takes about 5 minutes on foot.
By car
By car, take the A1 to Route 1 in Kreis 9, Zurich. Follow Route 1 and take Sihlquai to Werdmühlestrasse in Kreis 1. There are several parking garages and parking lots in Zurich. The nearest parking garage is the Urania. It is a 3-minute walk away.
the covered Zurich Marriott hotel parking lot is a 15-minute walk away. Walk along the Limmat and cross it at the Walchebrücke bridge. Alternatively, there are parking spaces on both sides of Werdmühlestrasse.
The WOW Museum in Zurich promises an exciting and entertaining experience with optical illusions and interactive exhibits. This is particularly popular with young visitors: In some rooms, there are photo cameras in the WOW Museum that have been mounted to take photos and GIFs from the best angle. You get them directly on your cell phone and can post them immediately on Instagram and co. 😊







