Scent, brand, entrepreneurship: A founder story

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Scent, brand, entrepreneurship: A founder story BODÉ STUDIOS has grown in a short time from an idea into a multiple award-winning fragrance brand. In this short talk, Lino offers insights into the key stages of founding and building a brand – from positioning, product and story to high visibility such as Die Höhle der Löwen Schweiz . The focus is on the question of how a fragrance product can be sold digitally, even though the most important sense is missing online. How does trust develop, how do you spark curiosity and turn interest into buying decisions? Speaker: We look forward to welcoming you. Your board of Swiss Marketing Zug

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